myPlates Bright Lights Launch

Bright Lights from myPlates, along with Vivid Sydney and street artists created a kaleidoscope of colour at the launch of their new range of colourful number plates.

Taking inspiration from the bright lights of iconic cities around the world, the new range of sleek number plates appeals to individuals who seek to tell their story in new and unique ways.

Personalised number plates in NSW

Daryl Head

Daryl Head, CEO of myPlates, shared his story and explained the evolution of personalised number plates in NSW and the way that have transformed the way drivers express themselves on the road.

Collection of number plates, including Bright Lights (right)

Giving a brief history dating back to 1910 when motor vehicles were first registered in NSW, he told guests that it was in 1969 that the first ever personalised plate in NSW was issued. From 1981 onward, custom plates were introduced, followed by commemorative number plates such as Bicentennial plates (1987), the Olympics (1998), Centenary of Federation (2001), the 75th anniversary of the Harbour Bridge (2007) and now Bright Lights (2012).

Renowned street artists, Tim Phibs and Scottie Bonsai were invited to create an artwork that represents Bright Lights and personalisation. PHIBS is the artist who painted the side of Eat Art Truck at the media launch.

Tim PHIBS

Scottie BONSAI

Against the shimmering city lights of Vivid Sydney, Phibs and BONSAI worked to create a large canvas of colour each inspired by the new number plates.

Tim PHIBS

Scottie BONSAI

At the conclusion of the event, tickets were drawn and the artworks were given as a lucky door prize. Gourmantic was the proud ticket winner of the canvas by PHIBS.

Tim PHIBS, with his canvas

Finished canvas by BONSAI

Delicious canapés were served throughout the evening and in keeping with the theme, colourful macarons put a sweet end to the event.

Bright Lights macarons

The range of Bright Lights number plates is available in seven bright colours including Moulin Rouge (red), Midnight Jazz (Purple), Blue Lagoon, Hot Flamingo (pink), Venetian Green, Casino Sunrise (orange), Gold Rush (yellow) on a black background in a combination of 6-digit alpha-numeric characters from myPlates and the RMS (formerly RTA) for an order fee of $275.

The Bright Lights launch was held on Wednesday 30 May 2012 on Level 3 of Cruise Bar.

myPlates
http://www.myplates.com.au

Gourmantic attended the launch event as media guests.