Campari is set to turn The Streets of Barangaroo red this July and August with the” Campari Red Nights Meet Me in Milan”.
Throughout The Streets of Barangaroo, Campari will be collaborating with venues for an immersive brand experience. Start at The Wulugul Walk which will be illuminated red on Thursday and Friday evenings as soon as aperitivo hour kicks off then follow the red lights to Barangaroo Avenue for a glimpse at a Milanese-inspired Campari art installation
The Campari Tonic will be the drink of choice at many venues, ( 45 ml Campari, 90ml Tonic Water, 1 Lime) and here’s what to expect:
The flagship venue Bel & Brio will be transformed into a lush, red Campari Tonic lounge. Walls
will be illuminated red and embellished with Campari artworks while luxe red velvet seating and designer
lighting will complete the Campari experience. Keep an eye out for the Italian Campari Dream Team; the team
of Campari bartenders and mixologists will be on rotation at Bel & Brio throughout the month.
Campari will also offer a taste of Milan in UNTIED Sydney, Shirt Bar, The Barber Shop and Banksii on The
Streets of Barangaroo for the month-long activation.
Campari has also partnered with the following retailers:
- Blown Lux – complimentary Campari Tonic served from a brushed gold bar cart with all blow-dries and
styling sessions in the uber-luxe bar come salon environment of Blown Lux - The Standard Store – complimentary Campari Tonic in-store with complimentary styling sessions and
trend forecasting sessions hosted by The Standard Store - The Collector Store – complimentary Campari Tonic and home and wardrobe styling sessions hosted by
The Collector Store - The Waiting Room – complimentary Campari Tonic and styling sessions hosted by The Waiting Room
- Belancé – complimentary Campari Tonic while you enjoy an exclusive suit fitting with Belancé
- David Jones Barangaroo – enjoy a complimentary Campari Tonic, canapés and music while you shop for
the latest in fashion, accessories and beauty - Oscar Wylee – complimentary Campari Tonic and VIP cocktail masterclass in-store at Oscar Wylee in
Sydney CBD - T.M. Lewin – complimentary Campari Tonic in-store at T.M. Lewin while you have your suit or shirt fitted
by the T.M. Lewin team in Sydney CBD - The Daily Edited – enjoy a complimentary Campari Tonic, canapés and music while you have your
favourite leather accessories monogrammed at the exclusive concession counter at David Jones Market
Street
The following retailers will create exclusive, limited edition products which will be available in stores throughout the campaign for a limited time only:
- OH!Boo Chocolate – A limited edition glossy red Campari Chocolate Praline that will be sold for the
entire month - Rivareno Gelato – Limited edition Campari Gelato available for the activation period
- Oscar Wylee – Limited edition sunglasses with an exclusive Campari red lens
If you can’t make it to The Streets of Barangaroo, Campari will also be creating Campari Tonic lounges and brand
immersive experiences with special visits from the Dream Team at Olio in Chippendale, Prosecco in Pyrmont and
at QT Sydney in the CBD.
For photos of the event visit the Gourmantic Facebook page.
