September is Jack Daniel’s birthday but since no one knows the exact date, the whole month turns into a celebration.
The Bar That Jack Built
Back in 2014, Jack Daniel’s created the world’s first crowd-sourced bar in Sydney to celebrate Jack’s birthday and this year, the concept is taken on tour crowd-sourced by fans.
The road show has stopped at Towradgi Beach Hotel, Wollongong, Walsh’s Hotel, Queanbeyan, Kooringal Hotel, Wagga Wagga, Birallee Tavern, Wodonga, The Overland Hotel, Shepparton and Grovedale Hotel, Geelong as well as Sydney.
The Bar That Jack Built will be open to the public for two three-day events at the end of September at Parramatta Park in Sydney from 25-27 September and Federation Square in Melbourne from 18-20 September.
