Le Rosé Bleu, a new rosé from Saint-Tropez in Provence, was created with a global mission to help raise awareness of ocean plastic, prevent it from entering the ocean and encourage people to discuss the issue over a glass of wine.
Founder, Vincent Lelard, created the wine after being inspired by the award-winning film, A Plastic Ocean, which was distributed by the not-for-profit organisation Plastic Oceans International in order to incite a global movement to rethink single use plastic.
Donations linked to the sale of every bottle fund Plastic Ocean’s “Rethink. Refill.” Campaign – a program that helps people reduce their dependence on single-use plastics by providing water-refill stations and reusable bottles. Le Rosé Bleu will also support beach clean-up initiatives and global awareness using the film A Plastic Ocean and its associated multi-language education programs.
If nothing is done, it’s estimated that by 2050 there will be more plastic than fish in the oceans. Every bottle of Le Rosé Bleu will prevent at least 100 plastic bottles from polluting the sea.
Le Rosé Bleu combines two of Australia’s loves – great beaches and great wine – in one fine drop, and it’s a conversation starter. Awareness is the first step to change, and that’s why the rosé label aims to prompt interest and discussion amongst those enjoying it.
The wine is a wonderful all-rounder, with a fruity aroma, a pale pink blush, light and fruity on the palate.
Available in two cuvées, Le Rosé Bleu Argent – Mediterranean ($29.90) and Le Rosé Bleu Or – Cotes de Provence ($39.90) can be purchased online here at and will soon be available in venues and independent bottle shops around Australia.
Photo Credit – Supplied
