Hardys have unveiled the new Hardys Char No.3 range with two bold, rich red expressions forged in flames.
Hardys Char No.3 new range is comprised of Shiraz and Cabernet Sauvignon aged in charred oak barrels. Ranging from No.1 to No.4, charred oak barrels help mature the wine to a new depth. No.3 charring enhances the roasted coffee and chocolate characters, revealing a subtle toasty flavour and very smooth finish.
The new range underpins the brand’s vision to grow the $20-$35 wine segment and assist in appealing to consumers’ desire to purchase more premium, regional reds for a more unique drinking experience.
According to Andrew Stark, General Manager – Marketing and Category ANZP at Accolade Wines, “Launching Char No.3 is an important part of encouraging new consumers to the brand who are looking for more approachable wines from premium producers who are ready to take the next step in their wine journey. It will help give them the confidence to try more premium wine and to further develop their appreciation for these classic varieties.”
“The distinct characteristics and deep complexity of the wine offer enhanced flavours and aromas of traditional varieties that have been aged in charred in No.3 oak barrels, revealing a subtle toasty flavour and smooth finish that reflect Hardys pioneering winemaking techniques,” said Stark.
The Char No.3 packaging has been designed to reflect its contemporary positioning. The tapered bottle is designed to enhance the premium appeal and the distinctive label helps to create intrigue and stand out on shelf. The artwork on the label of the bottle was created by artist Steven Spazuk, who captured the spiritual element of fire and smoke that offers consumers an augmented reality by taking them on a journey to discover the story of craftsmanship behind the bold and rich wine aged in charred oak barrels.
Sourced from McLaren Vale, Hardys Char No.3 is available in two varietals, Shiraz and Cabernet Sauvignon.
Hardys Char No.3 Tasting Notes
Hardys Char No.3 Shiraz 2018
Rich vibrant dark fruits of blackberry, plum and black cherries balanced by the generous rich texture of charred
oak barrels and velvety tannins. Layered use of French oak adding to the roundness and complexity of the wine.
Hardys Char No.3 Cabernet Sauvignon 2018
Rich notes of red currants, plum with thyme and savoury ground spice. Bold tannins and complexity balanced
with incredible length.
Both varietals are available at a RRP of $26.00.
