Former Australian Prime Minister, Bob Hawke has launched a new Australian beer brand, Hawke’s Brewing Co., with the first product, Hawke’s Lager, rolling out in select Sydney venues from April 6.
Hawke’s Brewing Co. has entered into a partnership agreement with environmental not-for-profit, Landcare Australia, with a percentage of profits from the company’s beer sales helping to support rural initiatives around the country.
The company’s first product, Hawke’s Lager, is brewed by Justin Fox, former head brewer at Colonial Brewing Co., with brew production operating out of Port Melbourne and all ingredients are 100% Australian. Hawke’s Lager is brewed with Aussie hops, Helga, Ella & Topaz. It has an IBU rating of 18 and an ABV of 4.5%.
Hawke’s Brewing Co. is founded by Australians, Nathan Lennon and David Gibson, who were working as creative directors in a New York ad agency when they began discussing the idea behind the brand.
Hawke’s Lager is available on tap at 11 pubs (Hawke’s First XI) in Sydney and Newcastle from April 6. Cans are due to hit the market on April 25. You can find Hawke’s First XI on tap at these pubs:
The Australian Heritage Hotel, The Rocks
The Clock Hotel, Surry Hills
The Clovelly Hotel, Clovelly
The Courthouse Hotel, Newtown
Greenroof, Newcastle
The Kirribilli Hotel, Milson’s Point
The Lord Dudley, Paddington
The New Brighton Hotel, Manly
The Prince, Kirrawee
Public House, Petersham
The Sackville Hotel, Balmain
From April 25, Hawke’s Lager cans will be available at all Camperdown Cellars outlets exclusively for two weeks, before rolling out into other retail outlets. Cans will also be rolling out into select bars and restaurants in Sydney, from April 25.
Photos supplied.
